Our Story

Surfers Paradise

Established in 1975 by Mr. Shawn Ganeer, Surfers Paradise started out as a seemingly insignificant and ordinary hut shop across Burleigh Heads, selling hand-crafted surfboards.

Located along the world-renowned Beach in Gold Coast - Australia which it has been named after, Surfers Paradise gained traction as the surfing community boomed. In 1990, the shop was relocated to Broad Beach due to space constraints caused by overwhelming business. That was where the First Apparel Range was released, and the rest is History.

From humble beginnings, Surfers Paradise has developed beyond just Surf-Wear. Now, the Brand offers different ranges and collections of apparel, including Sports Wear and trendy Street Fashion.  Through the incorporation of the most advanced Technological Innovations, Surfers Paradise has grown to become an industry leader.

An ever-evolving clothing brand, with no signs of slowing down, Surfers Paradise aspires one of the leading fashion lifestyle brands around the world!

SP Max

Launched in 2009, SP MAX is an active wear brand extended from


In line with our Brand Slogan: “Better Than Best”, we are committed to provide Industry Leading Sports Apparel for Consumers Worldwide. Our products are conceived and constructed with 3 key points in mind during the design process: Affordability, Functionality and Versatility.

SPMAX is an active wear that is designed to explore different functions and fabrications to transform the way you feel and think about getting active. We create garments that progress, perspire, stretch and breathe seamlessly with you. Ultimately, clothing meant to be companions in life.